Talita Cicero & Co.Let's chat

Creator & Influencer Marketing Strategy

Brands. Influencers. Stories worth telling.

Strategy for brands that want smarter partnerships, stronger storytelling and better business impact.

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00 Why Talita
Talita Cicero15+ years
in the room

Real brand-side experience

Strategy grounded in how the work actually happens.

I bring over 15 years of experience across PR, Communications and Integrated Marketing, including in-house experience at Expedia Group and agency-side work supporting Electronic Arts and Nintendo.

Building on that broader marketing background, I've developed deep expertise in Creator & Influencer Marketing — from strategy and creator selection to briefing, negotiations, paid amplification and measurement.

Having worked from the brand side and partnered closely with agencies, creators and talent managers, I understand both the pressure marketing teams face and the realities of the influencer ecosystem.

01 My approach

Business first.
Creator-led.

Every brand has a unique story. My role is to help you tell it through the right creators, in the right way, for the right impact.

  1. 01

    Start with the business objective

  2. 02

    Find the right voices

  3. 03

    Build authentic partnerships

  4. 04

    Create work people choose to engage with

02 How I can help

Two ways to make your creator work work harder.

Focused senior expertise, shaped around what your team and business need now.

01

For evolving teams

Ongoing strategic support

Continuous Creator & Influencer Marketing expertise — from senior advisory and embedded strategic partnership to fractional leadership.

  • Influencer strategy
  • Creator selection
  • Briefing & partnerships
  • Amplification & measurement
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02

For defining moments

Campaign & launch support

Senior strategic support around a campaign, product launch, seasonal moment or major brand initiative — tailored to the scope and complexity of the work.

  • Campaign strategy
  • Creator sourcing
  • Partner guidance
  • Performance learnings
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03 Influencer marketing in practice

Selected experience

Global scale.
Human impact.

I've led global Influencer Marketing programs at Expedia Group, spanning strategy, creator sourcing and selection, briefing, negotiations, paid amplification and measurement.

2.7Mimpressions

Led the Influencer team's largest global campaign, scaling influencer partnerships by 56% and delivering 455K engagements.

4×stronger results

Long-term ambassador partnerships outperformed one-off collaborations, proving the value of relationship-led Creator Marketing.

360°end-to-end leadership

Strategy, sourcing, selection, briefing, negotiations, paid amplification and measurement — across creator tiers from micro to celebrity talent.

Have an Influencer Marketing challenge?

Let's turn it into work worth talking about.

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